pelka
Get my pouch
הפאוץ' הראשון יוצא לפני ולנטיינז

A beauty pouch worth 300+ NIS
You pay 119 NIS

Five skincare and makeup picks chosen for your skin type: one full-size product and four deluxe minis, in a new pouch every month.

Save 181+ NIS every month First 100: 109 NIS
  • No payment now
  • Cancel anytime
  • Pickup-point shipping included
Pink Pelka pouch with skincare and makeup

A new pouch
Every month

A soft, trendy pouch in a new design every month, yours to keep.

01

One
full-size hero

The star of the month: a serum, cream or another product in full size, not a sample.

02

Plus 4
deluxe minis

Skincare and makeup to try without committing to a full bottle. Love something? Get it in full size.

03

Worth

₪0

And you pay just 119 NIS. Pickup-point shipping included.

A lavender Pelka pouch with a cleanser, toner, sheet mask, perfume and lip oil
What's inside

This is what 300+ NIS looks like

Every pouch mixes brands you already love with Israeli discoveries and trends from abroad, so there is always something familiar and always something new.

Gentle gel cleanser full sizeFamiliar favorite₪129
Eau de parfum · miniFamiliar favorite₪65
Rose toner · miniIsraeli discovery₪42
Lip oil · miniIsraeli discovery₪40
Hydrating sheet maskGlobal trend₪29
Total value₪305
You pay₪119
✓ Only original products ✓ From official brands and importers

Example only. We reveal the brands in January, to the waitlist first.

The Pelka calculator

How much do you save? How much do you earn?

Pick a plan, the number of months and how many friends you invite. The numbers update live.

Your plan
15 credits for every friend who joins through you and receives her first pouch. 3 credits for rating your products each month. Use them toward your next pouches.
Value of products you get₪0
What you pay₪0
You save
₪0
Your credits
0 credits
I want this deal

Based on a minimum value of 300 NIS per pouch. The value of credits will be announced when subscriptions open.

How it works

Three steps, zero effort

A phone showing the Pelka skin-type quiz next to skincare
1

A quick quiz

One minute about your skin and what you love.

A Pelka pouch with five beauty products
2

We build your pouch

5 products from brands we love, matched to your skin type.

A plum Pelka box with a pink pouch on top
3

It arrives every month

To a pickup point near you, or to your door for an additional fee. Skip a month or cancel anytime.

Our packing table in Jerusalem: an open Pelka box, pouches, stickers and a thank-you card
About Pelka

Beauty you can trust, every month

Pelka is an Israeli beauty subscription. We choose every product ourselves, work only with brands and their official importers, and match every pouch to your skin type. Each pouch is packed and checked by hand in Jerusalem before it ships to you.

  • 100% original products, from brands and official importers
  • No commitment: skip a month or cancel anytime
  • Personal support: a real person answers every message

Questions? Write to us: pelkabeauty@gmail.com · @pelkabeauty

The pouch collection

A new pouch every month

A different design each time, and you keep them all.

Pink check pouch Plum pouch with pink and mint dots Butter yellow pouch Mint gingham pouch
Founding 100

The first 100 spots

₪109₪119a month, for as long as you stay with us

The first 100 women on the waitlist get benefits that won't come back, as long as they confirm their subscription in launch week.

  • 1Your price is locked: 109 NIS a month for as long as you stay
  • 2Skip any month you like, without losing your founding price
  • 3Founder prices on full sizes: loved something in your pouch? Get the full size at a price reserved for you

Your first pouch is waiting

Sign up free now and pay only when subscriptions open, before the first pouch ships. No commitment.

Only 100 spots at the founding price
You're in

You're on the list!

#1

This is your spot on the list.

Share your personal link: for every friend who joins with it and receives her first pouch, you get 15 credits toward your next pouches.

Twenty more seconds, and we'll tailor your pouch

Optional, but it helps us choose for you.

Meanwhile, follow along on Instagram and TikTok: @pelkabeauty

Questions?

When does it start?

The first pouch ships in early February 2027 and arrives before Valentine's. The waitlist gets first access.

How much is it?

119 NIS a month, or 329 NIS for 3 months upfront. The first 100 spots are 109 NIS a month. Shipping to a pickup point is included; home delivery is available for an additional fee.

How do I earn credits?

For every friend who joins with your link and receives her first pouch, you get 15 credits. Rate your products each month and you get 3 credits. Credits add up, and you can use them toward your next pouches. The value of credits will be announced when subscriptions open.

I have sensitive skin or allergies. Is Pelka for me?

Yes. After you sign up you can tell us about sensitivities and ingredients you prefer to avoid, and we take them into account when choosing products. As with any new product, we recommend a patch test before first use.

What if I don't like a product?

That's what ratings are for. Every monthly rating earns you credits, and we use your ratings to fine-tune your next pouches.

Are the products vegan and cruelty-free?

We prefer brands that don't test on animals. Every pouch includes a card listing the products and marking which are vegan and cruelty-free.

When does the pouch arrive?

Pouches ship in the first week of every month. Pickup-point delivery usually takes 2 to 5 business days, and you get a message with a tracking number.

Can I cancel?

Yes. Skip a month or cancel whenever you like, with one message to us. Just note: a founder who cancels gives up the founding price.

Where do you ship?

All over Israel, to pickup points. Home delivery is available for an additional fee.

Do I pay now?

No. Joining the waitlist is free, and you only pay when subscriptions open, before the first pouch ships.